When your heart declines to work properly, CardioRhythm Management Services Pvt. Ltd. (CRMS) helps your love-machine get and remain fit and fine, instantly. This happening house of ST. Jude Medical deals with pacemaker and other cardio-devices; thereby protects your life… bringing peace and normalcy to your heart. In fact it won’t be overstatement if CRMS is defined as the NSG to the nation’s hearts.
Given this phenomenal positioning of the organisation in the healthcare market, when CRMS contacted us, at YOUnique, to design the theme of their employees’ T-shirts, it was a huge onus on us.
But, as you know, YOUnique is always there… because you are unique; we got all set to bear the magnitude of such a crucial responsibility.
The first thing we did was: We defined CRMS simply on an emotional plank because of the fact that heart is an emotional-organ, and the company feels it and its pain. So we called CRMS as “The Peacemaker”… as they ensure peace for million hearts with pacemaker and other cardio-devices.
We put this line “The Peacemaker” on every T-shirt’s front, so as to connote that you are facing the peacemaker – whenever you meet a CRMS guy. Besides, we placed the CRMS logo exactly on the spot on the T-shirts underneath which the heart lives.
After that, we created the theme for Team CRMS. The theme, we manufactured as such, so that it helps the team create a sensible, sentimental and sensitive opportunity for making a STRONG statement against Terrorism… and in the process voicing out the language of every heart - which now wants life at its peaceful best; more so, post the latest Mumbai mayhem of militants.
Hence we wrote it on the back of every T-shirt:
“LIVE
Because Terrorism Fears Life”
The line is seen when you see the back of a CRMS guy. It means a CRMS guy is leaving a real message of life for you… urging you to LIVE without any fear.
We chose the T-shirts black because of Strength, Class, Solidarity and Confidence. We used white in the text because of Harmony and Peace. And we wrote the word “LIVE” in yellow to express Positivism and Life.
That’s how, Team CRMS turned YOUnique with us!
Now, if you are looking for such YOUniqueness for your team, shoot a mail to us at itsyounique@gmail.com, right away.
Given this phenomenal positioning of the organisation in the healthcare market, when CRMS contacted us, at YOUnique, to design the theme of their employees’ T-shirts, it was a huge onus on us.
But, as you know, YOUnique is always there… because you are unique; we got all set to bear the magnitude of such a crucial responsibility.
The first thing we did was: We defined CRMS simply on an emotional plank because of the fact that heart is an emotional-organ, and the company feels it and its pain. So we called CRMS as “The Peacemaker”… as they ensure peace for million hearts with pacemaker and other cardio-devices.
We put this line “The Peacemaker” on every T-shirt’s front, so as to connote that you are facing the peacemaker – whenever you meet a CRMS guy. Besides, we placed the CRMS logo exactly on the spot on the T-shirts underneath which the heart lives.
After that, we created the theme for Team CRMS. The theme, we manufactured as such, so that it helps the team create a sensible, sentimental and sensitive opportunity for making a STRONG statement against Terrorism… and in the process voicing out the language of every heart - which now wants life at its peaceful best; more so, post the latest Mumbai mayhem of militants.
Hence we wrote it on the back of every T-shirt:
“LIVE
Because Terrorism Fears Life”
The line is seen when you see the back of a CRMS guy. It means a CRMS guy is leaving a real message of life for you… urging you to LIVE without any fear.
We chose the T-shirts black because of Strength, Class, Solidarity and Confidence. We used white in the text because of Harmony and Peace. And we wrote the word “LIVE” in yellow to express Positivism and Life.
That’s how, Team CRMS turned YOUnique with us!
Now, if you are looking for such YOUniqueness for your team, shoot a mail to us at itsyounique@gmail.com, right away.
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