Wednesday, December 17, 2008

How she became Aditi YOUnique Dasgupta


Mrs. Aditi Dasgupta is not just anyone. She is someone, she is different. She is a woman of substance who “designs for living”. Her boutique “Different Strokes” is successfully happening and one of the leading designer salons in eastern India.

Personally Aditi is vibrant to the core with a mature poise on her face and gravity in her nature. She’s very open and much ahead of her age and time. Black and white are her favourite shades and she loves to flaunt her creation mostly on Tussar, Jute, etc. The amazement of shabbiness is very evident in her every creation… quite in contrast to her dazzling personality. Plus Kalamkari art is one of her trademark craftsmanship.

That means: Aditi wants to contradict her true self i.e. her glossy vibrancy with her matty designs. And that’s her uniqueness.

With this proposition on mind, she approached to us at YOUnique. She desired for an Umbrella that will help her unfurl and shelter her unique IMAGE in light of her persona, character and profession.

We gladly took up the challenge and created our first YOUnique Umbrella, exclusively for Aditi.

To express her penchant for non-gloss hues and motifs, we selected the base colour of her Umbrella as Moss-Tussar. Then we portrayed her ever glowing and effervescent spirit on the sunflower. The black and white thunderous cloud picturised the influence, immensity and substance in her designs. And the prevailing contradiction between her disposition and designs got connected with each other with the Kalamkari flowers. Finally the logo of “Different Strokes” was introduced to draw the parallel between the person Aditi and the designer Aditi.

That’s how, with us, Mrs. Aditi Dasgupta became Aditi YOUnique Dasgupta since December 16, 2008!

Now, if you want to be YOUnique too, feel free to mail us at: itsyounique@gmail.com, today.

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