Tuesday, December 30, 2008

Abeer made Sanchari’s birthday YOUnique

Abeer Roy Chowdhury and Sanchari Roy Chowdhury conjunct with each other as a perfect couple, finishing off their love laps of 3 years on a winning note.

On December 14, 2008, Abeer emailed to us after going through our Blog http://www.itsyounique.blogspot.com/ and his excitement was quite evident in his lines. He wanted a YOUnique product for his wife Sanchari to gift her on her Birthday that’s falling on January 2, 2009.

Abeer’s enthusiasm was promptly acknowledged and appreciated by us and we emailed back to him with our YOUnique questionnaire. Abeer obliged us, almost immediately, answering on behalf of Sanchari… and his lightning fast reaction was palpable as it is Sanchari’s first birthday after their (love) marriage that took place in November 2008 only.

We, at YOUnique, studied Abeer's every answer on Sanchari from a unique angle and viewpoint. Based on this study, we understood Sanchari is a classy person. She loves nature and is very fond of birds; little-little birds to be precise. She is poised and enjoys the serenity of life minus any hullabaloo. Her favourite style of design is floral and she takes great interest in lianas while the tender touch of leaves and flowers makes her happy and content.

Then we suggested Abeer that instead of choosing a single YOUnique gift, he should opt for a couple, as a set.

We prescribed him a YOUnique Umbrella and a YOUnique Saree for Sanchari because an Umbrella will connote his shelter of love over Sanchari and a Saree will ensure his sense of belonging to her, with absolute intimacy, passion and warmth.

Abeer bought into our logic instantly and gave us the go ahead.

Our design took off from there. The first thing we did was we preferred the matching motifs for the Umbrella and the Saree in amalgamation to the contrasting ones. Because the gifts are coming to a wife from her husband, hence his mixed feelings should combine altogether seamlessly and be presented as a complete single-unit.

Given Sanchari’s taste of class, her calmness and dignity, we adopted two different shades of Tussar as the base hues for the Umbrella and the Saree. Then we designed leaf-heavy floral patterns on the base, highlighting the vine and introducing the softness of flowers and the sweetness of little birds into the configuration.

And in the process Sanchari is all set to receive the surprise gift from his loving hubby Abeer, when the guy will help his lady unfold and drape a YOUnique image on her first post-wedding birthday, complementing her uniqueness.

Congratulations Sanchari and thanks a lot Abeer for getting YOUnique… because you are unique!

After all, satisfying your spouse with a surprise gift like this has never been so unique, yet so simple, without us. And for that, for your email only, we keep checking our inbox at itsyounique@gmail.com, everyday, every time.

Wednesday, December 24, 2008

Jaipur twins got YOUnique



Mr. Adesh Chauhan from Jaipur contacted us to get YOUnique Umbrellas for his twin daughters Rangini and Ragini.

For the reason obvious, we became elated receiving his email and sent him our YOUnique questionnaire to know in-depth about Rangini and Ragini.

Mr. Chauhan duly filled it up and replied back to us promptly. From his answers we came to know that Rangini – true to her name – likes bright colours, and she is very good in mathematics, especially in geometry, and quite restless in nature though rooted to her family much like a kite in the sky. On the other hand, Ragini – as her name suggests – is very much drawn toward classical music; she loves gardening and is really fond of flowers, plus she is calm with full of maturity.

Once we discovered the interesting facets of two sisters, we put our thoughts together and designed two YOUnique Umbrellas that are in stark contrast to each other though personify Rangini and Ragini aptly in accordance with their respective persona… creating and flaunting the twins’ UNIQUE image.

For Rangini, we chose the kite-red umbrella as the base to showcase her free-flying yet captive nature. Then we formed geometrical patterns on the umbrella rather haphazardly connoting Rangini’s restlessness and her longing for geometry.

And for Ragini, we selected the Tussar umbrella as the base to represent her maturity in nature. Thereafter we formed floral-ragas on the umbrella in light of her attachment with classical music and gardening, and flowers. We used blue and red floral pattern on the tip of the umbrella to symbolise that though she’s mature; Ragini is equally very young at heart like any teenager.

Now, if you are game to gift such a YOUnique Umbrella or any other YOUnique product to someone you love, zoom in your email to us at itsyounique@gmail.com

Saturday, December 20, 2008

Team CRMS turned YOUnique with us

When your heart declines to work properly, CardioRhythm Management Services Pvt. Ltd. (CRMS) helps your love-machine get and remain fit and fine, instantly. This happening house of ST. Jude Medical deals with pacemaker and other cardio-devices; thereby protects your life… bringing peace and normalcy to your heart. In fact it won’t be overstatement if CRMS is defined as the NSG to the nation’s hearts.

Given this phenomenal positioning of the organisation in the healthcare market, when CRMS contacted us, at YOUnique, to design the theme of their employees’ T-shirts, it was a huge onus on us.

But, as you know, YOUnique is always there… because you are unique; we got all set to bear the magnitude of such a crucial responsibility.

The first thing we did was: We defined CRMS simply on an emotional plank because of the fact that heart is an emotional-organ, and the company feels it and its pain. So we called CRMS as “The Peacemaker”… as they ensure peace for million hearts with pacemaker and other cardio-devices.

We put this line “The Peacemaker” on every T-shirt’s front, so as to connote that you are facing the peacemaker – whenever you meet a CRMS guy. Besides, we placed the CRMS logo exactly on the spot on the T-shirts underneath which the heart lives.

After that, we created the theme for Team CRMS. The theme, we manufactured as such, so that it helps the team create a sensible, sentimental and sensitive opportunity for making a STRONG statement against Terrorism… and in the process voicing out the language of every heart - which now wants life at its peaceful best; more so, post the latest Mumbai mayhem of militants.

Hence we wrote it on the back of every T-shirt:

“LIVE
Because Terrorism Fears Life”

The line is seen when you see the back of a CRMS guy. It means a CRMS guy is leaving a real message of life for you… urging you to LIVE without any fear.

We chose the T-shirts black because of Strength, Class, Solidarity and Confidence. We used white in the text because of Harmony and Peace. And we wrote the word “LIVE” in yellow to express Positivism and Life.

That’s how, Team CRMS turned YOUnique with us!

Now, if you are looking for such YOUniqueness for your team, shoot a mail to us at itsyounique@gmail.com, right away.

Wednesday, December 17, 2008

How she became Aditi YOUnique Dasgupta


Mrs. Aditi Dasgupta is not just anyone. She is someone, she is different. She is a woman of substance who “designs for living”. Her boutique “Different Strokes” is successfully happening and one of the leading designer salons in eastern India.

Personally Aditi is vibrant to the core with a mature poise on her face and gravity in her nature. She’s very open and much ahead of her age and time. Black and white are her favourite shades and she loves to flaunt her creation mostly on Tussar, Jute, etc. The amazement of shabbiness is very evident in her every creation… quite in contrast to her dazzling personality. Plus Kalamkari art is one of her trademark craftsmanship.

That means: Aditi wants to contradict her true self i.e. her glossy vibrancy with her matty designs. And that’s her uniqueness.

With this proposition on mind, she approached to us at YOUnique. She desired for an Umbrella that will help her unfurl and shelter her unique IMAGE in light of her persona, character and profession.

We gladly took up the challenge and created our first YOUnique Umbrella, exclusively for Aditi.

To express her penchant for non-gloss hues and motifs, we selected the base colour of her Umbrella as Moss-Tussar. Then we portrayed her ever glowing and effervescent spirit on the sunflower. The black and white thunderous cloud picturised the influence, immensity and substance in her designs. And the prevailing contradiction between her disposition and designs got connected with each other with the Kalamkari flowers. Finally the logo of “Different Strokes” was introduced to draw the parallel between the person Aditi and the designer Aditi.

That’s how, with us, Mrs. Aditi Dasgupta became Aditi YOUnique Dasgupta since December 16, 2008!

Now, if you want to be YOUnique too, feel free to mail us at: itsyounique@gmail.com, today.

Tuesday, December 16, 2008

Are you getting YOUnique today?

It's my pleasure writing to you this piece!

More so, as I'm going to share an exciting news with you! We have launched a designer studio Brand YOUnique... "because you are unique" to us.

Under the canopy of YOUnique, we create exclusively designed UMBRELLA meeting and complementing your personality, persona, choice, character, style, lifestyle, profession, etc.

And we do it, simply to help you shelter and carry a YOUnique image and make a signature statement just by unfurling your UMBRELLA in the rain or under the sun.

Apart from the designer UMBRELLA, we create YOUnique T-shirts for you that act as the canvas of contemporary or talked about events - local or global or glocal - such as Nano at Singur, Terrorist Attack at Mumbai, etc.

We also extend this YOUnique-image to your very personal items like handkerchief, bag, wallet, belt, etc. Plus, from the word go we are building up YOUnique as a cult Brand. Thus no design will be repeated for two different persons in a lifetime.

In addition, they won't be available in mass market, as mass is not our target but the class of yours is. That's why, we don't produce any design first and never try to push sell the same, instead we wait for your order and then create things just to fulfill your specific need and desire rather YOUniquely.

Moreover, we invite you to contribute your share of concepts and designs to us.

Now, is there any reason for you not to get YOUnique today?

Please, let us know.

We await you at itsyounique@gmail.com