YOUniqueness begins at home

Since its inception on December 01, 2008, the brand YOUnique has travelled quite a distance across India and beyond the country.

So, for a little change or you can say out of sheer mischief when we decided to adhere to the mantra “YOUniqueness begins at home,” it was quite a fun indeed.

For the reason obvious, I (Sushovan Chaudhuri) kept myself at the receiving end and planned to create a YOUnique Kurta – fun-filled yet satirically serious.

Given my “I think BIG”, “I seek PEACE”, and “I do RELEASE (more often than not) :P” capability and credibility, nothing but a glorified “commode” is considered as the HERO of the theme. Hence it’s duly drawn on the front side of the Kurta with a qualifying line (in Bengali) that says, “Tyagei Shanti” – meaning: Peace is to Release!

After that, on the backside of the Kurta the visual of a flying goat along with the nib of a pen is formed to help me express – reminiscing, actually – the VERY famous quote of an ad honcho that he said to me when I was about to start my career in advertising as a copywriter way back in 1996. His quote was, “Sushovan, if you become a copywriter, the goat can also fly!”

Thanks to his inspiration, today I’m able to write a little bit of copy and feeding myself with breads (butter included) rather happily with contentment. And that phenomenon is described by me as the scribe (in Bengali), “Proti Lekhaye Chhagol Orai” i.e. A goat becomes a kite because I write!

Irrespective of the height, which the goat has soared so far, it has allowed me to remain as grounded as ever. In fact very close to the grass, to the dust, and to the soil. And because of that, the base-shade of the Kurta is taken as nothing but moss green.

Hope you enjoyed it! If yes, why don’t you write to us only at itsyounique@gmail.com to tickle at others’ funny bones with your YOUniqueness?