YOUniqueness begins at home

Since its inception on December 01, 2008, the brand YOUnique has travelled quite a distance across India and beyond the country.

So, for a little change or you can say out of sheer mischief when we decided to adhere to the mantra “YOUniqueness begins at home,” it was quite a fun indeed.

For the reason obvious, I (Sushovan Chaudhuri) kept myself at the receiving end and planned to create a YOUnique Kurta – fun-filled yet satirically serious.

Given my “I think BIG”, “I seek PEACE”, and “I do RELEASE (more often than not) :P” capability and credibility, nothing but a glorified “commode” is considered as the HERO of the theme. Hence it’s duly drawn on the front side of the Kurta with a qualifying line (in Bengali) that says, “Tyagei Shanti” – meaning: Peace is to Release!

After that, on the backside of the Kurta the visual of a flying goat along with the nib of a pen is formed to help me express – reminiscing, actually – the VERY famous quote of an ad honcho that he said to me when I was about to start my career in advertising as a copywriter way back in 1996. His quote was, “Sushovan, if you become a copywriter, the goat can also fly!”

Thanks to his inspiration, today I’m able to write a little bit of copy and feeding myself with breads (butter included) rather happily with contentment. And that phenomenon is described by me as the scribe (in Bengali), “Proti Lekhaye Chhagol Orai” i.e. A goat becomes a kite because I write!

Irrespective of the height, which the goat has soared so far, it has allowed me to remain as grounded as ever. In fact very close to the grass, to the dust, and to the soil. And because of that, the base-shade of the Kurta is taken as nothing but moss green.

Hope you enjoyed it! If yes, why don’t you write to us only at itsyounique@gmail.com to tickle at others’ funny bones with your YOUniqueness?

YOUniqueness bestows upon Malabika

Home is where heart is. And where also Malabika is.

An ardent homemaker, a refined singer, a leaf lover, a connoisseur of short stories by Rabindranath, Bibhutibhushan and Manik (Bandopadhya), and the namesake of a famous queen of ancient India… Malabika Sengupta well and truly holds a symposium of many characters within her unanimated demure self.

So when the lady desired to shelter herself under a coveted YOUnique Umbrella meeting her persona, it ignited quite a spark in our creative adrenalin.

Golden yellow is zeroed in on as the base hue of the Umbrella exuding Malabika’s ever sailing and soaring positivism.

In line with a queen’s necklace, a design is created encircling the centre spindle of the Umbrella highlighting the embedded queen-connection in the name: Malabika.

A weaver bird engaged engrossingly in its homemaking is drawn exemplifying Malabika’s attentive, artistic and arduous homemaking skills.

The refinement of the lady’s voice as a classical singer is depicted by the silhouette figure with a tanpura that being surrounded by two raga patterns done in creeper style to express Malabika’s love for the leaf.

Finally, a signature visual of a typical village of Bengal along with a large coconut leaf is designed to showcase Malabika’s romance with short stories of Bengal’s writing prodigies.

Now, if you are thinking of how to challenge those YOUnique Malabikas… in the rain or under the sun… instead of conceding complex for your non-YOUniqueness, all you need is a YOUnique Umbrella right away. And for that, just an email from you at itsyounique@gmail.com is more than enough for us take care of your YOUniqueness.

Debmalya is YOUniquely heart-ening now

Heart failure happens when heart fails to circulate blood inside body, properly. And Mr. Debmalya Sengupta – Director and Partner of CardioRhythm Management Services Pvt. Ltd. (CRMS) – deals in this business, passionately. The man with a golden heart and pink wings is actually relentless in his service to the cardiologists in order to let every human heart succeed, happily and healthily. In the process, he always tries to help a life live without being suffered from any such failure, anymore.

Thus, when we received a call from Debmalya and while he expressed his desire for getting himself a YOUnique T-shirt, our heart actually began to thump harder than ever with sheer excitement and unbridled joy.

White is the shade, we selected for the T-shirt because Debmalya is a man who is always at peace, sporting nonchalance. Things like tension, anxiety, anger, etc. hardly surface on him, easily, unlike others. So we thought white is just perfect for him in line with the man’s cool and calm exterior and expression.

Then a heart behind the bar is designed so as to denote that a failed heart is nothing but a serious offender to one’s existence. Plus, the organ is set on the right side of the chest instead of its original position at left, to highlight the fact that such a failed heart is nothing but an imprisoned identity serving its sentence rather helplessly being far away from home.

Thereafter we wrote the scribe, “heart failure? i help to cure…,” which then connects to a stable ECG graph drawn by a “steady hand of confidence” and altogether this design composition highlights why it’s heart-ening to face Debmalya more often than not for the cardiologists across medical fraternity.

Let Debmalya turn around, and you will get to see the backside of Debmalya’s T – where the man is leaving you with a sincere request that reads “let your heart break free with me!”, thereby urging you to follow his golden heart with pink wings…

Now, if you also wish to be followed like this as a person of worth in your profession, simply follow us only at itsyounique@gmail.com, right away!

YOUnique pleased Tripti

It feels nothing but unique to please someone who herself personifies the factor “pleasure” owing to her name Tripti!

The pleasure-dame hails from the city of art and culture Lucknow and is a brilliant engineer, academically. She loves the sea, especially the marine lives… deep down. The vastness of simplicity is quite evident in and on her, and she is simply ardent to flaunt that aura of hers in public.

And for that, she desired for a YOUnique umbrella from us.

We took oceanic blue as the base colour of the umbrella, so as to match the depth and expanse of Tripti’s character in light of her likings for the sea or ocean.

Along the circumference of the umbrella, we created two types of geometrical pattern denoting her engineering acumen.

Thereafter on the base inside the periphery, we “un-watered” (no such word in lexicon folks) her favourite nautical lives through the visuals of plankton. The planktons are designed with a touch of floral art just to enhance the sensory level of the creative expression of the same.

Now, if you are game to please yourself following Tripti, lead yourself to us, only at itsyounique@gmail.com today!