Tuesday, June 23, 2009

Subhadra humbly turns herself YOUnique


The stir of “uniqueness” – as spooned out to you by YOUnique – has not only given the working women a reason to unfurl their umbrellas here and there in style but also tugged at the heartstrings of the homemakers!

Otherwise, being an epitome of simplicity and innocuousness, Ms. Subhadra Goswami wouldn’t have asked for a YOUnique umbrella over her head, even while, as per her self-admission, she has always been a housewife for the last 20 years or so.

And believe it or not, she just wanted to flaunt this “home-longing” of hers on her umbrella… but nothing more, nothing less, or nothing else.

The task seemed easy apparently, however it wasn’t. Because in a creative thought process too little info or nothingness is too much pressure for an apt idea and its execution.

Nevertheless, we tried and finally cracked our nuts.

We took ice-blue as the base colour of the umbrella, given Subhadra’s ice cool attitude and temperament.

Then we decided to follow a geometrical pattern for the designing in such a way so that it’s somewhat connected to the “chariot” (rath), which takes Subhadra to places. (For Subhadra and the chariot connection, please refer to Mr. Jagannath and Mr. Balaram... lol).

At the tip of the umbrella an auspicious-pattern (alpana) is created in line with the holiness or sanctity of the name “Subhadra”.

Plus her presence as the nucleus in the piety as well as in her family is visually defined with the “yellow” circles that distinctly visible… radiating positivism all around. Also, along the circumference, the identical shapes of square and triangle are devised, keeping Subhadra at the centre, to decipher, “Home is where, Subhadra is and home is what, she carries.” And that “home carrying” factor is denoted with the “navy-blue” circles, which represent the wheels under the chariot-home.

We used the different hues of green along with yellow in the geometrical constructions simply to highlight that Subhadra’s “humbleness” is actually the reservoir of her all positive energies.

So what on earth are you waiting for? To follow the suit of Subhadra, all you need to do is send a mail to us at itsyounique@gmail.com. And that’s it!

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