Tuesday, January 6, 2009

YOUnique travelled to UK for Raka



Today is YOUnique! As today, for the first time, YOUnique Umbrella travelled to UK for a customer – who wanted to be unique with us.

Yes, when Raka Sengupta from Leicestershire emailed to us, we were simply stunned with her mail content. Because she not only had all the praises for our work but also mentioned that she was dying to get one YOUnique Umbrella from us.

Frankly, though we became quite enthusiastic about the prospect of creating an Umbrella for her still our apprehension was very much there as Raka wanted a simple three-fold stuff which is not very suitable to UK’s rain, snow and wind blitzkrieg.

So we expressed our concern. But Raka was reluctant to hear us; instead she insisted she would rather use it occasionally to make a unique-image statement of hers. We understood she got a point there, hence began our process of work.

First thing first, we analysed Raka’s answers as provided against our YOUnique Questionnaire.

It revealed Raka is a Montessori teacher and a book aficionado. She is also authoring a book on child psychology. She wears sophistication and in spite of her wisdom and practical sense, she gets confused time to time, and pampers herself with imaginations, mostly the impossible ones. Her favourite colours are cream and Tussar and she wants to project a very tranquil image of hers that’s full of openness, knowledge, and imagination.

Goes without saying, Raka’s uniqueness was quite fascinating to us! So was it a real challenge to draw her aura on the Umbrella to provide her with an image and a halo to flaunt that’s to be talked about.

We took Tussar as the base of the Umbrella – which is also Raka’s favourite colour – precisely to amplify her sophistication. Then we did spread a heavy book to showcase her universe of knowledge and academic profession, and opened a window inside the book to denote Raka’s openness is the result of her profound thought.

After that we showed the night sky filled with twinkling stars, as she deals with the children; with milky-spiral and a shooting star, as part of her confusion; and with the sun (in the night sky!!!), as she imagines the impossible.

Once her universe is completed, pictorially, we chose to define it in her own buzz sentence that says, “A book is my universe of imagination.”

Thereby, we made Raka Sengupta YOUnique in UK!

What Raka could achieve in UK, you can do the same anywhere in the world, easily with us. Because you are unique… and we acknowledge and appreciate that always at itsyounique@gmail.com

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