Birthday is a sweet occasion! It really, really calls for a grand celebration. In fact, if it’s the first ever birthday then of course the courses of celebration must be mind-blowing.
It was no exception with Meeheeka; when the tiny, little angel decided to give her first big bite on the cake. Her parents from Mumbai approached us at YOUnique and we were entrusted with the job to create an invitation card for this gala event.
The venue was fixed at ITC Sonar, Kolkata… where the function was supposed to welcome a set of handpicked guests who were the crème de la crème of society… on October 25, 2009.
As the gravity and weight of the happening suggested, the invitation had had no chance to be something ordinary, run-of-the-mill or me-too.
So, the first things first, we decided not to dabble with any idea that was close to clichéd. Hence things like cartoons, caricatures, etc. were dropped, immediately, off our mind.
Simple thoughts put in, and it was decided that the theme would be built around Meeheeka herself.
Since, Meeheeka means a “dew drop” the visual showcased that only and an easy-on-tongue yet meaningful verse –
Beneath your feet
To top of your mind,
I bring happiness
Everyday, every night.
A little drop of dew
MEEHEEKA is me,
Your joy to share
With a pristine glee!
– was composed to define and complement the visual, aptly.
The invitation was made in a very straightforward way; where one was cordially invited by Meeheeka herself to celebrate her first bite on the cake.
The tonality of colour in the card was maintained throughout in line with different shades of green… in order to keep the new and refreshing factor alive all the way in communication.
Net-net, not only the card was accepted and appreciated by Meeheeka’s parents but also it earned kudos in abundance from everyone invited.
Now, if you also have a party on the cards and are thinking how to invite your guests, YOUniquely, feel free to contact us only at: itsyounique@gmail.com
