Green Concretex Materials (P) Ltd., based at Kolkata, is the RMC (Ready Mixed Concrete) behemoth in Eastern India. Their clientele not only includes the construction giants across India but also it’s the Brand’s quality that creates a new benchmark in its category across industries.
Therefore, when YOUnique was entrusted with the job of creating YOUnique T-shirts for the workforce (220 nos.) of Green Concretex, we felt the real nerve in order to match their expectation and live up to our promise of uniqueness.
More so, because the client’s brief was simple, “Give us the Ts that will bolster our image and the spirit to work harder and better.” So, you can say, we were asked to create the “energy-clothing” for the men with concrete-power.
The base colour of the Ts was taken as “grey” highlighting the concrete factor of the Brand.
As the name suggests, (Green) Concretex has always been responsible toward environment. Thus we began the design with two green-stripes (in front) as if to represent the Brand is bearing the green-responsibility on its shoulder while it faces the world.
We followed it up with the Brand’s logo – which is the green earth under the shelter of concrete petals – and the Bran’s name along with the punch line that reads, “environ-friendly concrete.”
From there, we visited the backside of the Ts and drew two parallel infinitely open-ended wavy strokes that denoted the Brand’s way-to-go surging and energetic attitude. In fact, this design also depicted (the mechanism of) a transit mixture, which is an integral instrument that carries the Brand in places.
Plus, we mentioned the slogan of the Brand, “think concrete. get concretex.”, adding that very lethal punch of the Brand’s intrinsic value proposition to its communication.
Now, if you also look forward to help your employees wear such thematically designed energy-clothing; be a sport and shoot your mail to us at itsyounique@gmail.com
Therefore, when YOUnique was entrusted with the job of creating YOUnique T-shirts for the workforce (220 nos.) of Green Concretex, we felt the real nerve in order to match their expectation and live up to our promise of uniqueness.
More so, because the client’s brief was simple, “Give us the Ts that will bolster our image and the spirit to work harder and better.” So, you can say, we were asked to create the “energy-clothing” for the men with concrete-power.
The base colour of the Ts was taken as “grey” highlighting the concrete factor of the Brand.
As the name suggests, (Green) Concretex has always been responsible toward environment. Thus we began the design with two green-stripes (in front) as if to represent the Brand is bearing the green-responsibility on its shoulder while it faces the world.
We followed it up with the Brand’s logo – which is the green earth under the shelter of concrete petals – and the Bran’s name along with the punch line that reads, “environ-friendly concrete.”
From there, we visited the backside of the Ts and drew two parallel infinitely open-ended wavy strokes that denoted the Brand’s way-to-go surging and energetic attitude. In fact, this design also depicted (the mechanism of) a transit mixture, which is an integral instrument that carries the Brand in places.
Plus, we mentioned the slogan of the Brand, “think concrete. get concretex.”, adding that very lethal punch of the Brand’s intrinsic value proposition to its communication.
Now, if you also look forward to help your employees wear such thematically designed energy-clothing; be a sport and shoot your mail to us at itsyounique@gmail.com
